A Martini video accomplishes three things
- It is relevant. It's relevant to your audience, to your product, and to your customers needs.
- It is entertaining. We use humor to engage a user past the 25 seconds most users give your site to determine if it's worth their time pursuing.
- It teaches your competitive advantage. Being relevant and entertaining is great, but it doesn't matter if your don't teach your customers why you provides what they need as consumers.
A Martini Video gives you a better return on your marketing Investment.
Why has Internet video become the most innovative, cost-effective way to sell your products and services? It's because Internet video is the media of choice for the YouTube generation.
Web video can provide a higher ROI because of three factors:
- A video is a piece of content that can be used in multiple channels (no media buy). Usually your own website is the best, most relevant placement for your video content.
- The high costs of video have come down dramatically.
- Video is a compact, passive experience that can quickly teach your customer's what your products' competitive advantage is.
In an A to B study by online retailer eBags, conversion rates increased 50 percent on pages with video when the play button was clicked over pages with no video. That conversion rate increased to 138 percent when the user watched the entire video. Video turns shoppers into buyers.
The use of video is also accelerating. According to a survey of Digital Marketers by Permission TV, 66.8 percent of those surveyed responded that online video will be the primary focus of their marketing efforts in 2009. If you aren't making a video probably your competitor is making one or is planning one.
