For years people have been clamoring for YouTube to increase their 10 minute video length maximum. Apparently only YouTube "partners" (usually major media corporations) had been allowed to upload much longer length content. Some would say that's unfair. Of course others would argue most YouTube videos are about 10 minutes too long. The truth is somewhere in the middle.

As of Thursday, July 29th, YouTube has announced its increased its video content duration limit to 15 minutes. There's even a "15 Minutes of Fame" contest where if you tag your new 15 minute video, you may get your video featured on YouTube in a future spotlight.

The great thing about this is a lot of short films made by a lot of indie filmmakers could find there way on YouTube without having to edit them down. 10-15 minutes are the usual short film average running times but with the old 10 minute mark it was always cutting it close. Of course, this also means that awful YouTube films just got more awful, now taking even longer to end. All in all, it's a feature update most YouTube users and their audiences will appreciate.

Maybe the time has finally arrived after all, Mr. Warhol.